The retail value is the highest of the 3. Simply put, it's the average price for which a dealer would sell a car, taking into account its age, condition and mileage.
The trade value is what a car dealer would pay you for your car, should you trade it in for another.
And the market value is what you'd be able to sell your car for, should you sell it privately. A fair market value is usually based on the difference between the retail value and the trade value.
As the king and his court only have your best interests at heart, we advise you to insure your car for its retail value.
Should your car then be stolen or hi-jacked without being recovered, or written off in an accident… We'll pay you out according to your car's retail value at the time of the loss, less the basic excess amount and any other relevant excess amounts payable by you, as well as the amount that you still owe the finance institution (if applicable).
This will enable you to replace your car with a similar model. We know that your car means the world to you, but in reality it's what it's worth in the Auto Dealers' Guide that counts!
So to determine your car's retail value at the time of the loss, we will refer to this guide. Should your car not be listed there, we'll obtain its value from a suitable source.

‘Private use’ is for private or social purposes, including driving between your home and regular place of work. (And shopping on the weekend, visits to your mom and the occasional drive to Mcdonald's)
'Business use’ includes private use with additional cover, for instance if your car forms an essential part of any work or function. (It basically means that without your car you can’t really make a living.)

Need a ride? We've got you covered! As a valued Profusion client, you may choose to pay a little extra for optional cover so that we can provide you with a hired car if your own car is damaged and being repaired, is damaged and isn’t drivable, is stolen or hi-jacked. The rental car is available until your claim is finalised (for a maximum of 30 days).
If you make use of the rental car that we offer while your car is repaired or replaced, then you’ll need to pay the:
Fuel and security deposit.
Running costs.
Collection and delivery fees.
Excess amount that's applicable if there's a claim for the loss of, or damage to, the rental car.

The road to peace of mind insurance cover is a 2-way street. For insurance to be fair, both you and the insurance company have some responsibilities. An excess amount is part of your responsibility and refers to the first portion that’s payable in the event of a claim. Like all insurers, Profusion requires you to pay a basic excess amount in the event of a claim, before we pay out the rest of the claim. In some instances (that will be stated on your policy schedule) there’s also an additional excess amount payable by you. These amounts are all based on risk. When compared to the risk we carry on your behalf, the excess is a small price to pay in exchange.

To help us help you settle a claim as quickly and efficiently as possible, we ask that you pay the excess upfront. As soon as the third party or his/her insurance company has settled the claim in full, we’ll pay you back

In the event of a valid claim, we’ll either:
Pay out cash to you.
Repair the damage at a repairer of our choice.
Replace the insured item at a Profusion-approved supplier.
**Please note: If the insured item’s financed, we’ll first pay the finance company before we pay you.

In the case of an accident or breakdown, there’s no need for a meltdown… A Profusion-approved towing operator will come to your rescue as soon as possible. The time it’ll take for the operator to get there will depend on the distance to be travelled and the availability of the towing operator. But remember, we always have your best interests at heart, so all our towing operators have been hand-picked to ensure that you get the first class service you deserve. As long as you call us on the emergency assist line and only make use of the towing operator and storage facility we’ve recommended and approved... We've got you covered!

Profusion's annual renewals take place once a year, on the date when your policy first started. So, if you took out a policy on 1 February, your cover will be renewed on 1 February every year.

Your policy renewal can be influenced by many things. Here are a few factors:
Rising costs of repairs and replacements.
Inflation.
Your claims history.
Policy changes, change of address, regular driver, etc.
A general increase related to a certain risk. For instance, if the area you live in is suddenly affected by floods, the risk for that cover automatically goes up. Which influences your premium.

We adjust your premium to keep up with the rising costs of repairs and replacements (neither of which have anything to do with the value of your car). The good news? Once your premium has been adjusted, it’ll decrease as usual if you have comprehensive cover.

You can influence your premium (and your annual increase) by:
- Always being honest about your details and claims history.
- Installing an alarm in your home or business to reduce the risk of theft.
- Parking your car in a locked garage, instead of on the sidewalk.
- Insuring all your valuables under 1 policy. (The king offers up to 20% off when you insure 2+ cars!)
- Maintaining a good credit score.